About
The "Be Great" digital media campaign is a call to action for student-athletes in the Great Midwest Athletic Conference to embody the values of our Conference and its member institutions. As a community of private, nonprofit institutions, our mission is to develop, enhance, and perpetuate the educational mission of our members. The "Be Great" campaign challenges student-athletes to integrate these core values - courage, integrity, collaboration, empowerment, support, and spirituality - into their daily lives, both on and off the field. By embracing these values, student-athletes will be inspired to strive for greatness in their academic pursuits, athletic endeavors, and personal relationships. Whether it's pushing themselves to new heights, supporting teammates and opponents alike, or demonstrating courage in the face of adversity, we encourage student-athletes to "Be Great" in all that they do.
